Branding Guidelines
Phi Theta Kappa (PTK) has standardized usage protocol for our associated logos and wordmarks for the CCsmart brand. CCsmart and its associated logos and wordmarks are all registered trademarks of Phi Theta Kappa and may not be used for any purpose outside of the guidelines listed below without written permission from the PTK Marketing Department. These logos and wordmarks include everything that is listed on the CCsmart Toolkit page. Please contact marketing@ptk.org for any questions regarding acceptable use.
College, Administration, Individual and, PTK Chapter Communications Usage
CCsmart logos and wordmarks may be used in both digital and print formats to promote the CCsmart brand and marketing/communications purposes.
All digital uses of CCsmart content and imagery must include at least one link back to ccsmart.org, and all digital uses of the logos and wordmarks must be clickable and link back to ccsmart.org.
All print uses of CCsmart content and imagery must include at least one copyright notice, which should read as follows: CCsmart is a registered trademark of Phi Theta Kappa.
PTK Chapters may use logos and wordmarks to promote chapter and regional communications related to the PTK and CCsmart brands.
Merchandise for Sale
CCsmart logos and wordmarks (all imagery listed on the CCsmart Toolkit page) may not be used for merchandise for sale by colleges and PTK chapters unless express written permission is received for each use.
CCsmart logos and wordmarks (all imagery listed on the CCsmart Toolkit page) may not be used by any outside businesses or individuals not actively associated with Phi Theta Kappa and the CCsmart brand.
Social Media Usage
CCsmart logos and wordmarks may not be used in social media handles or avatar images.
CCsmart logos and wordmarks may be used in social media posts to promote the brand, college participation, and PTK chapter activities, as long as the official CCsmart account is tagged in the respective social media platform.
Twitter
Instagram
Facebook
TikTok
YouTube